“Attention to your streaks each day is a way of saying ‘We’re OK.' ” “For those that have streaks, they provide a validation for the relationship,” Emily Weinstein, a Harvard University doctoral candidate studying adolescents and social media, told Bloomberg. This feature of the messaging app Snapchat tells users how many days in a row they’ve communicated with each other. Bloomberg reported in January that some obsessed teenagers have been logging on just to keep their streaks alive. Many of the design elements these companies employ to ensnare users are derived from behavioral research and neuroscience, Harris and other experts claim. Here are seven such tricks of the trade used on popular tech platforms, as identified by these experts in interviews with KQED, other media outlets, and on Harris' blog. 'It’s driving teenagers crazy.' Tech design expert Tristan Harris on Snapchat's Snapstreaks feature. Harris appeared on " 60 Minutes" a couple of months ago, and last week he discussed the issue on Bill Maher's HBO show. That's thanks in large part to Tristan Harris, a former design ethicist at Google who has turned whistleblower of sorts by revealing the techniques tech companies use to instill all that compulsive clicking and scrolling into your brain. The idea that big tech companies like Facebook, Google and Apple are addicting us to their products has gained a fair amount of traction.
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